How to Select Your Valet Company

Valet service plays an integral role in the restaurant, event planning, and hospitality industries, though its importance is often overlooked or under-appreciated.  However, the fact of the matter is valet will be the first impression that many guests will receive of your establishment, and can set the mood for their entire experience.  Valet is also the last contact guests will have when leaving, and can be the determining factor in whether or not they will be returning. Nothing is worse than having the perfect day or night only to encounter a rude valet, or worse yet, learn that they have lost your keys, caused damage to your vehicle, or that something has been stolen. Whether you have valet service out of necessity, or to add a touch of class, choosing the right company can have a huge impact on your business. When choosing the correct valet company, there are several things that are important to look out for. Unlike many industries, in valet the bigger and better known companies tend to provide less than satisfactory service. They tend to pay their employees poorly and rotate them to different accounts. Poor pay significantly increases the chances of items “missing” from vehicles and is very difficult to actually prove, and rotation to various accounts makes it difficult to pinpoint the culprit. This is especially true since it is common for most company’s valet tickets to have a legal disclaimer limiting the liability for personal items left in a vehicle. By compensating employees well and scheduling them at the same accounts every day, the better companies not only reduce or eliminate theft,...